Frequently asked questions
What does Valimail actually do?
Valimail is a hosted DMARC management service. It manages your SPF record via its own infrastructure (so lookups never exceed the 10-lookup limit), automates DKIM rotation, and provides a dashboard for analyzing DMARC aggregate reports. It is designed for large organizations with many email senders that are hard to track manually.
Is InboxGreen a Valimail alternative?
InboxGreen covers the check-and-fix side of email authentication at a fraction of the cost. It does not replace Valimail's automated DMARC management or SPF flattening features. If you are a small business that just needs to get SPF, DKIM, and DMARC set up correctly and monitored, InboxGreen is a much simpler and more affordable path. If you are a large enterprise with compliance requirements and dozens of sending services, Valimail's automation may be justified.
How much does Valimail cost?
Valimail does not publish pricing publicly. It offers a free monitoring tier (Valimail Monitor) through Google Postmaster, but enforcement and full-featured plans require contacting their sales team. InboxGreen's Monitoring plan is $19/month for up to 5 domains. The Agency plan is $99/month for up to 30 domains. No contracts.
What is SPF flattening and do I need it?
SPF flattening is a technique to keep SPF DNS lookups under the 10-lookup limit by resolving included domains to raw IP addresses. Most small businesses do not need it - they have 3-5 includes at most. If your SPF record has many service includes (Salesforce, HubSpot, Zendesk, SendGrid, Mailchimp, Google Workspace, etc.), you may approach the limit. Use the SPF Lookup to count your current lookups.