What DMARC policy should I start with on Shopify domains?

Start with p=none to collect reports without blocking anything. Move to quarantine and reject only when SPF and DKIM alignment look healthy.

Where do I publish the DMARC record?

DMARC is a TXT record at _dmarc.yourdomain.com. It should start with v=DMARC1 and include a p= policy.

Why does DMARC fail even when SPF and DKIM pass?

DMARC cares about alignment. The domain in the visible From header must align with the domain authenticated by SPF or DKIM.

How to set up DMARC on Shopify

Step by step DMARC setup for Shopify: complete instructions, examples, verification commands, and common pitfalls.

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This is a reference guide for configuring DMARC on Shopify. Use it while editing DNS or when troubleshooting deliverability.

Tip: Here’s a reliable, copy-pasteable way to set up DMARC using Shopify. Then verify everything with the InboxGreen Free Checker.

Provider-specific notes for Shopify

Shopify Email requires SPF and DKIM for custom sender domains. Follow the verification steps in Shopify Admin → Settings → Domains.
If you send transactional email through a third-party ESP alongside Shopify Email, add both providers' SPF includes into one record at your DNS provider.
Shopify Admin → Settings → Domains → DNS settings.

DMARC policy ladder

DMARC connects SPF and DKIM to the visible From domain. The safe approach is to start in monitoring, fix alignment issues, then gradually move to stricter policies.

Stage	TXT value	When to use it
Monitor	`v=DMARC1; p=none; rua=mailto:[email protected]; fo=1`	Collect reports and understand who sends on your behalf.
Quarantine	`v=DMARC1; p=quarantine; pct=25; rua=mailto:[email protected]; fo=1`	Quarantine a portion of failing mail. Raise `pct` as confidence grows.
Reject	`v=DMARC1; p=reject; pct=100; rua=mailto:[email protected]; fo=1`	Full protection once alignment is good and monitored.

Publish DMARC

Create a TXT record at host _dmarc with your chosen value.
Make sure the rua address exists and can receive XML reports.

Verify and troubleshoot

dig TXT _dmarc.yourdomain.com +short
nslookup -type=txt _dmarc.yourdomain.com

Check that either SPF or DKIM aligns with the visible From domain.
Debug failing sources before moving beyond p=none.

Related for Shopify

quick_reference_all Set up SPF on Shopify quick_reference_all Set up DKIM on Shopify quick_reference_all Set up List-Unsubscribe on Shopify

Pro tip: Turn on InboxGreen Monitoring to check these records daily and get alerts if something breaks.

Free Deliverability Scan

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Useful tools

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