SPF Setup for Wix Email and DNS

December 12, 2025 • InboxGreenEmail Team

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Introduction

Setting up SPF for your Wix email and DNS can feel like a daunting task, especially if you are new to managing email deliverability. When your SPF records are not configured correctly, it can lead to bounced emails, messages landing in spam folders, or warnings from providers like Gmail. This is a real problem that can affect your domain reputation and ultimately your business. If you are sending marketing emails or important communications, you want to ensure they reach your audience's inbox, not their spam folder.

In this article, I will walk you through the steps to set up SPF for your Wix email and DNS. This is urgent if you have already experienced issues with email deliverability or if you are starting to send emails from your domain. Let's dive in.

At a glance

  • This problem affects SaaS founders, marketers, and technical people managing email sending.
  • You will learn how to configure SPF records for Wix email and DNS.
  • By following these steps, you will improve your inbox placement and domain reputation.

When this problem shows up in real life

Imagine you are sending a marketing email to your subscribers, but instead of landing in their inbox, it ends up in the spam folder. You check the logs and see messages like:

550 5.7.1 Message rejected due to SPF failure

This means your SPF record is either missing or not set up correctly. Another scenario could be when a team member reports that they did not receive an important email. You check the Gmail headers and find:

Authentication-Results: mx.google.com; spf=fail (google.com: domain of example.com does not designate 192.0.2.1 as permitted sender) [email protected]

These are real world symptoms of SPF misconfiguration. If you want to avoid these issues, it is crucial to set up SPF correctly.

Step by step: SPF setup for Wix Email and DNS

  1. Access your Wix account.

    Log in to your Wix account and navigate to the "Domains" section.

  2. Locate your DNS settings.

    Find the domain you want to configure and click on "Manage" to access the DNS settings.

  3. Add or edit your SPF record.

    If you do not have an SPF record, you will need to create one. If you already have one, you may need to edit it.

    • For a new SPF record, add the following TXT record:
      • v=spf1 include:wix.com -all
    • If you have other services sending emails on your behalf, you might need to include them as well. For example:
      • v=spf1 include:wix.com include:sendgrid.net -all
  4. Save your changes.

    After adding or editing the record, make sure to save your changes. DNS changes can take some time to propagate, usually up to 48 hours.

  5. Verify your SPF record.

    Use the InboxGreen checker to verify that your SPF record is set up correctly. This will help you identify any potential issues.

Common mistakes

  • Missing SPF record.

    Symptom: Emails are bouncing back with SPF failure messages.

    Cause: There is no SPF record for your domain.

    Fix: Create a new SPF record as shown above.

  • Incorrect SPF syntax.

    Symptom: Emails still land in the spam folder.

    Cause: The SPF record has formatting issues.

    Fix: Double-check the syntax and ensure proper formatting.

  • Not including all sending services.

    Symptom: Some emails are being rejected.

    Cause: The SPF record does not include all services used for sending emails.

    Fix: Update the SPF record to include all relevant services.

  • Using multiple SPF records.

    Symptom: SPF validation fails.

    Cause: There are multiple SPF records for the same domain.

    Fix: Combine all necessary entries into a single SPF record.

Troubleshooting when it still fails

If your SPF record looks correct but you are still experiencing issues, check the following:

  • Authentication-Results headers.

    Symptom: Emails are still landing in spam.

    Likely cause: SPF may be failing due to misconfiguration.

    What to try next: Review the headers to see the SPF results and adjust your record accordingly.

  • DNS propagation delays.

    Symptom: Changes do not seem to take effect immediately.

    Likely cause: DNS changes can take up to 48 hours to propagate.

    What to try next: Wait for the changes to propagate and check again.

  • Using the InboxGreen checker.

    Symptom: Unclear if the setup is correct.

    Likely cause: Lack of verification.

    What to try next: Use the InboxGreen checker to diagnose the SPF record.

Related checks you should run

  • Check SPF, DKIM, and DMARC alignment to ensure all are properly configured.
  • Review DNS TTL settings and be aware of propagation delays.
  • Monitor your domain reputation, bounces, and spam reports regularly.
  • Evaluate your email list quality and engagement patterns to improve deliverability.

FAQ

Why is SPF still failing on Wix after I added the record?

If SPF is still failing, it could be due to DNS propagation delays or incorrect syntax in your SPF record. Make sure you have saved the changes and allow some time for them to take effect. Use the InboxGreen checker to verify the record.

How long do DNS changes take to apply on Wix?

DNS changes can take up to 48 hours to propagate fully. However, you may see changes sooner depending on your DNS settings. Be patient and check back after some time.

Can I use more than one SPF include with this setup?

Yes, you can include multiple services in your SPF record. Just ensure that you format it correctly, combining all necessary includes into a single record.

What should I do if my emails are still going to spam?

Check your SPF, DKIM, and DMARC records for issues. Use the InboxGreen checker to diagnose potential problems. Also, consider reviewing your email content and engagement metrics.

How can I test if my SPF record is working?

After setting up your SPF record, send a test email to an address that you control. Then, check the email headers to see the SPF results. You can also use the InboxGreen checker for a more thorough analysis.

What to do next

Now that you have set up your SPF record for Wix email and DNS, it's time to verify everything is working correctly. Use the InboxGreen checker to ensure your SPF record is valid and functioning as expected. From there, monitor your email deliverability and make adjustments as necessary. Don't forget to check your DKIM and DMARC settings to further enhance your email authentication.

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