What is the best alternative to ActiveCampaign?

The best ActiveCampaign alternative depends on your use case. Brevo is best for budget-conscious all-in-one needs. Klaviyo is best for ecommerce. Kit is best for creators and newsletters. Mailchimp is best for simple campaigns. Before switching, check whether your deliverability issue is actually caused by missing SPF, DKIM, or DMARC records — those problems follow your domain to any new platform.

Why are my ActiveCampaign emails going to spam?

The most common cause is missing or misconfigured SPF, DKIM, or DMARC records on your sending domain. This is a DNS problem, not an ActiveCampaign problem. Run a free check on your domain with InboxGreen to see which records are missing and get copy-paste fix values.

Will switching from ActiveCampaign fix my deliverability?

Not if the problem is DNS authentication. SPF, DKIM, and DMARC records are tied to your domain, not your sending platform. If those records are missing or wrong, emails sent from any platform will land in spam. Fix authentication first, then decide if you still need to switch.

ActiveCampaign Alternatives

Looking for an ActiveCampaign alternative? Before switching, check if your deliverability problem is actually a DNS issue — it follows your domain to any platform.

Read this before switching: If your ActiveCampaign emails are going to spam, the most common cause is missing or misconfigured SPF, DKIM, or DMARC records on your sending domain — not ActiveCampaign itself. These DNS issues follow your domain to every new platform you try. Fix authentication first. Run a free check on your domain →

Why people look for ActiveCampaign alternatives

Price increases — ActiveCampaign raised prices significantly in 2023 and 2024, pushing many small businesses to look elsewhere.
Complexity — The platform has a steep learning curve. Many features are aimed at enterprise users who don't need them.
Deliverability issues — Emails landing in spam. Often a DNS authentication problem, not an AC-specific problem.
CRM overlap — Some users pay for AC's CRM features but already have a CRM and don't need the duplication.

Top ActiveCampaign alternatives

Brevo (Sendinblue)

Email, SMS, CRM — generous free tier, simple pricing

Brevo offers email marketing, transactional email, SMS, and a CRM in one platform. The free plan includes 300 emails per day and unlimited contacts — a direct alternative to ActiveCampaign's contact-based pricing. Good for small businesses that want multi-channel at a lower cost.

SPF: include:spf.sendinblue.com — DKIM: TXT record provided in Brevo domain settings

Klaviyo

Best for ecommerce, Shopify-native

Klaviyo is purpose-built for ecommerce with deep Shopify integration, revenue attribution, and predictive analytics. If you run an online store and ActiveCampaign feels too generic, Klaviyo is a strong fit. Pricing scales with list size, similar to AC, but the ecommerce focus often justifies the cost.

SPF: include:send.klaviyo.com — DKIM: CNAME records from Klaviyo domain settings

Mailchimp

Familiar, widely supported, good free tier

Mailchimp is the most recognized email platform with strong template support and wide third-party integrations. Less automation depth than ActiveCampaign but far simpler to use. The free tier supports up to 500 contacts and 1,000 emails per month.

SPF: include:servers.mcsv.net — DKIM: CNAME records published automatically

Kit (ConvertKit)

Best for creators, newsletters, and course sellers

Kit (formerly ConvertKit) is designed for creators, bloggers, and newsletter writers. Simpler automation than AC, better landing page tools, and a clean interface. If you do not need a full CRM, Kit is a focused and affordable option.

Free: Up to 10,000 subscribers — Paid from $25/month

HubSpot Marketing Hub

Best if you want CRM + marketing in one ecosystem

HubSpot is more expensive than ActiveCampaign at scale, but the CRM integration is native and best-in-class. Good choice if your team uses the HubSpot CRM and you want marketing campaigns to stay in the same system. The free tier covers basic email and CRM features.

Free CRM tier available — Marketing Hub from $20/month

Drip

Ecommerce-focused with strong automation

Drip is built for ecommerce with automation workflows, revenue reporting, and integrations with Shopify, WooCommerce, and Magento. Similar in automation depth to ActiveCampaign but with a sharper ecommerce focus.

Paid from $39/month for up to 2,500 contacts

Comparison table

Platform	Best for	Free tier	Paid from	Automation depth
ActiveCampaign	SMB marketing + CRM	14-day trial only	~$15/mo (1,000 contacts)	Very deep
Brevo	Budget-friendly all-in-one	300 emails/day, unlimited contacts	$9/mo	Good
Klaviyo	Ecommerce / Shopify	250 contacts, 500 emails/mo	~$20/mo	Very deep
Mailchimp	General email marketing	500 contacts, 1,000 emails/mo	$13/mo	Moderate
Kit	Creators and newsletters	10,000 subscribers	$25/mo	Good
HubSpot	CRM-first teams	Free CRM + basic email	$20/mo	Good
Drip	Ecommerce automation	No free tier	$39/mo	Very deep

Before you migrate: Whichever platform you choose, you will need to publish new SPF and DKIM records for that sender. Use InboxGreen after switching to verify the new records are live and correctly formatted. A broken SPF record on the new platform will cause the same spam problems.

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